Brand Strategy, Creative Development, Social, Print

Luxury travel is defined by the finest details - where exclusivity and precision combine to create truly unforgettable journeys. We partnered with Elegant Resorts to refine its brand positioning, ensuring it resonates with the ultra-luxury traveller who demands nothing less than perfection.

Luxury travel is defined by the finest details - where exclusivity and precision combine to create truly unforgettable journeys. We partnered with Elegant Resorts to refine its brand positioning, ensuring it resonates with the ultra-luxury traveller who demands nothing less than perfection.

Luxury travel is defined by the finest details - where exclusivity and precision combine to create truly unforgettable journeys. We partnered with Elegant Resorts to refine its brand positioning, ensuring it resonates with the ultra-luxury traveller who demands nothing less than perfection.

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The challenge

The challenge

In a marketplace crowded with luxury travel providers, differentiation is paramount. While Elegant Resorts had a prestigious reputation, its brand identity no longer fully encapsulated the exceptional service and meticulous attention to detail that set it apart. The challenge was to create a refined, distinctive presence that embodies the effortless elegance and bespoke experiences its clientele expects.

In a marketplace crowded with luxury travel providers, differentiation is paramount. While Elegant Resorts had a prestigious reputation, its brand identity no longer fully encapsulated the exceptional service and meticulous attention to detail that set it apart. The challenge was to create a refined, distinctive presence that embodies the effortless elegance and bespoke experiences its clientele expects.

In a marketplace crowded with luxury travel providers, differentiation is paramount. While Elegant Resorts had a prestigious reputation, its brand identity no longer fully encapsulated the exceptional service and meticulous attention to detail that set it apart. The challenge was to create a refined, distinctive presence that embodies the effortless elegance and bespoke experiences its clientele expects.

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The solution

The solution

Through in-depth research - spanning customer insights, staff interviews, and a comprehensive market analysis - we uncovered what truly defines ultra-luxury travel today. The result was a strategic and creative transformation that elevated the brand to reflect its essence: a world where excellence is second nature and every journey is flawlessly curated. The new Elegant Resorts identity is not just luxurious - it is the embodiment of effortless perfection.

Through in-depth research - spanning customer insights, staff interviews, and a comprehensive market analysis - we uncovered what truly defines ultra-luxury travel today. The result was a strategic and creative transformation that elevated the brand to reflect its essence: a world where excellence is second nature and every journey is flawlessly curated. The new Elegant Resorts identity is not just luxurious - it is the embodiment of effortless perfection.

Through in-depth research - spanning customer insights, staff interviews, and a comprehensive market analysis - we uncovered what truly defines ultra-luxury travel today. The result was a strategic and creative transformation that elevated the brand to reflect its essence: a world where excellence is second nature and every journey is flawlessly curated. The new Elegant Resorts identity is not just luxurious - it is the embodiment of effortless perfection.

Dom Pérignon vineyards from the sky
Dom Pérignon vineyards from the sky
Dom Pérignon vineyards from the sky

“Working with Accord has been a game-changer for us. They take the time to truly understand our needs, seamlessly adapting to the way we work while bringing fresh ideas and strategic insight. As our requirements have evolved, they have adjusted their services and support, always ensuring they meet our needs. Their commitment and availability make them feel like an extension of our own team—always there when we need them. More than just a marketing agency, they are genuine partners in our success, and we couldn’t ask for a better team to have by our side.”

“Working with Accord has been a game-changer for us. They take the time to truly understand our needs, seamlessly adapting to the way we work while bringing fresh ideas and strategic insight. As our requirements have evolved, they have adjusted their services and support, always ensuring they meet our needs. Their commitment and availability make them feel like an extension of our own team—always there when we need them. More than just a marketing agency, they are genuine partners in our success, and we couldn’t ask for a better team to have by our side.”



Susie White, Group Marketing Director

Susie White, Group Marketing Director

Discuss your next project with us...

To learn more about what we can offer and how we can work together, we’d love to hear from you.

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST.

South-West

The Node, 1 Enterprise Road,

Roundswell, Barnstaple,

Devon EX31 3YB.

All enquiries

02072 712 481

Assume nothing.

Discuss your next project with us...

To learn more about what we can offer and how we can work together, we’d love to hear from you.

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST.

South-West

The Node, 1 Enterprise Road,

Roundswell, Barnstaple,

Devon EX31 3YB.

All enquiries

02072 712 481

Discuss your next project with us...

To learn more about what we can offer and how we can work together, we’d love to hear from you.

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST

South-West

The Node, 1 Enterprise Road,

Roundswell Barnstaple,

Devon EX31 3YB

All enquiries

020 72712481