Campaign Delivery, TV, Video
Fred. Olsen Cruise Lines TV
Fred. Olsen’s proposition - smaller ships, enriching experiences and more meaningful travel - demands emotional storytelling to resonate. The objective was to re-establish TV as a primary growth driver - rebuilding brand salience, increasing consideration and delivering more efficient bookings among ABC1 adults aged 55+.
Fred. Olsen’s proposition - smaller ships, enriching experiences and more meaningful travel - demands emotional storytelling to resonate. The objective was to re-establish TV as a primary growth driver - rebuilding brand salience, increasing consideration and delivering more efficient bookings among ABC1 adults aged 55+.
The challenge
The challenge
Following a period of reduced scale and absence from ITV, the brand required a step-change: from short-term bursts to a sustained, high-impact TV strategy capable of delivering both emotional engagement and measurable commercial return.
Key supporting objectives were to:
Reintroduce Fred. Olsen into premium broadcast environments to restore scale and credibility.
Maximise effectiveness across modern viewing behaviours through a combined linear, sponsorship and BVOD approach.
Increase reach and effective frequency against a valuable, older audience.
Deliver stronger ROI efficiency than previous TV activity.
Following a period of reduced scale and absence from ITV, the brand required a step-change: from short-term bursts to a sustained, high-impact TV strategy capable of delivering both emotional engagement and measurable commercial return.
Key supporting objectives were to:
Reintroduce Fred. Olsen into premium broadcast environments to restore scale and credibility.
Maximise effectiveness across modern viewing behaviours through a combined linear, sponsorship and BVOD approach.
Increase reach and effective frequency against a valuable, older audience.
Deliver stronger ROI efficiency than previous TV activity.
Following a period of reduced scale and absence from ITV, the brand required a step-change: from short-term bursts to a sustained, high-impact TV strategy capable of delivering both emotional engagement and measurable commercial return.
Key supporting objectives were to:
Reintroduce Fred. Olsen into premium broadcast environments to restore scale and credibility.
Maximise effectiveness across modern viewing behaviours through a combined linear, sponsorship and BVOD approach.
Increase reach and effective frequency against a valuable, older audience.
Deliver stronger ROI efficiency than previous TV activity.
The breakthrough
The breakthrough
Our solution was a layered TV ecosystem, built around the Moments creative concept, designed to operate continuously rather than intermittently. At its core was Channel 4 Escapism sponsorship, delivering an always-on presence within highly relevant travel and escapism content. This created sustained visibility, emotional alignment and contextual relevance, embedding the brand in environments that naturally reflect its proposition.
This was amplified through high-impact linear TV bursts, delivering scale, quality and premium positioning. Increased use of 30” creative allowed for deeper storytelling, reinforcing the emotional strength of the campaign.
We integrated BVOD and streaming throughout to extend reach, capture incremental audiences, and reinforce messaging in on-demand environments where attention is close and targeting is more precise.
Our solution was a layered TV ecosystem, built around the Moments creative concept, designed to operate continuously rather than intermittently. At its core was Channel 4 Escapism sponsorship, delivering an always-on presence within highly relevant travel and escapism content. This created sustained visibility, emotional alignment and contextual relevance, embedding the brand in environments that naturally reflect its proposition.
This was amplified through high-impact linear TV bursts, delivering scale, quality and premium positioning. Increased use of 30” creative allowed for deeper storytelling, reinforcing the emotional strength of the campaign.
We integrated BVOD and streaming throughout to extend reach, capture incremental audiences, and reinforce messaging in on-demand environments where attention is close and targeting is more precise.
Our solution was a layered TV ecosystem, built around the Moments creative concept, designed to operate continuously rather than intermittently. At its core was Channel 4 Escapism sponsorship, delivering an always-on presence within highly relevant travel and escapism content. This created sustained visibility, emotional alignment and contextual relevance, embedding the brand in environments that naturally reflect its proposition.
This was amplified through high-impact linear TV bursts, delivering scale, quality and premium positioning. Increased use of 30” creative allowed for deeper storytelling, reinforcing the emotional strength of the campaign.
We integrated BVOD and streaming throughout to extend reach, capture incremental audiences, and reinforce messaging in on-demand environments where attention is close and targeting is more precise.
the impact
the impact
The campaign delivered sustained brand growth and demonstrable commercial impact, proving TV’s effectiveness as both a brand and performance channel.
Return to ITV delivered premium scale and standout placements, including some of Fred. Olsen’s most impactful TV spots in recent years.
BVOD extended reach and delivered strong performance in view-through and contextual engagement.
Linear TV drove significant volumes of web sessions at an efficient cost per session, particularly within premium entertainment and quiz programming.
Econometric modelling confirmed TV as a top-performing channel for ROI within the marketing mix.
The campaign delivered sustained brand growth and demonstrable commercial impact, proving TV’s effectiveness as both a brand and performance channel.
Return to ITV delivered premium scale and standout placements, including some of Fred. Olsen’s most impactful TV spots in recent years.
BVOD extended reach and delivered strong performance in view-through and contextual engagement.
Linear TV drove significant volumes of web sessions at an efficient cost per session, particularly within premium entertainment and quiz programming.
Econometric modelling confirmed TV as a top-performing channel for ROI within the marketing mix.
The campaign delivered sustained brand growth and demonstrable commercial impact, proving TV’s effectiveness as both a brand and performance channel.
Return to ITV delivered premium scale and standout placements, including some of Fred. Olsen’s most impactful TV spots in recent years.
BVOD extended reach and delivered strong performance in view-through and contextual engagement.
Linear TV drove significant volumes of web sessions at an efficient cost per session, particularly within premium entertainment and quiz programming.
Econometric modelling confirmed TV as a top-performing channel for ROI within the marketing mix.
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Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST.
South-West
The Node, 1 Enterprise Road,
Roundswell, Barnstaple,
Devon EX31 3YB.
All enquiries
020 7271 2481
Assume nothing.
Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST.
South-West
The Node, 1 Enterprise Road,
Roundswell, Barnstaple,
Devon EX31 3YB.
All enquiries
020 7271 2481
Discuss your next project with us...
To learn more about what we can offer and how we can work together, we’d love to hear from you.
London
Accord Marketing,
1 Waterhouse Square, London EC1N 2ST
South-West
The Node, 1 Enterprise Road,
Roundswell Barnstaple,
Devon EX31 3YB
All enquiries
020 7271 2481