Sandals - Our work - Accord Marketing

Campaign Delivery, Social, Print, OOH, Radio

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Sandals Resorts is a globally recognised travel brand renowned for its luxurious, all-inclusive, adults-only escapes across the Caribbean. With over four decades of hospitality experience, Sandals has redefined the all-inclusive model by establishing a reputation for premium service, incredible locations and romantic settings designed to delight couples seeking more than just a holiday.

Sandals Resorts is a globally recognised travel brand renowned for its luxurious, all-inclusive, adults-only escapes across the Caribbean. With over four decades of hospitality experience, Sandals has redefined the all-inclusive model by establishing a reputation for premium service, incredible locations and romantic settings designed to delight couples seeking more than just a holiday.

Sandals Resorts is a globally recognised travel brand renowned for its luxurious, all-inclusive, adults-only escapes across the Caribbean. With over four decades of hospitality experience, Sandals has redefined the all-inclusive model by establishing a reputation for premium service, incredible locations and romantic settings designed to delight couples seeking more than just a holiday.

01

01

The challenge

The challenge

For the Turn of Year campaign, the objectives were to:

Maximise impact during peak sales.
Seamlessly transition between campaign phases.
Maintain brand awareness and drive long-term growth.
Boost conversions and exceed revenue targets.

For the Turn of Year campaign, the objectives were to:

Maximise impact during peak sales.
Seamlessly transition between campaign phases.
Maintain brand awareness and drive long-term growth.
Boost conversions and exceed revenue targets.

For the Turn of Year campaign, the objectives were to:

Maximise impact during peak sales.
Seamlessly transition between campaign phases.
Maintain brand awareness and drive long-term growth.
Boost conversions and exceed revenue targets.

02

02

The solution

The solution

Running from December 26th to February 4th, the campaign included the '12 Days of Christmas’ and’ Winter Blues’ phases. Leveraging Sandals’ exclusive use of Three Little Birds, we front-loaded high-impact AV, OOH, and audio to maximise reach and optimise pricing. Channels included TV, audio, press, magazines, paid social, door drops, and trade marketing.

Running from December 26th to February 4th, the campaign included the '12 Days of Christmas’ and’ Winter Blues’ phases. Leveraging Sandals’ exclusive use of Three Little Birds, we front-loaded high-impact AV, OOH, and audio to maximise reach and optimise pricing. Channels included TV, audio, press, magazines, paid social, door drops, and trade marketing.

Running from December 26th to February 4th, the campaign included the '12 Days of Christmas’ and’ Winter Blues’ phases. Leveraging Sandals’ exclusive use of Three Little Birds, we front-loaded high-impact AV, OOH, and audio to maximise reach and optimise pricing. Channels included TV, audio, press, magazines, paid social, door drops, and trade marketing.

Dom Pérignon vineyards from the sky

Dom Pérignon vineyards from the sky

Dom Pérignon vineyards from the sky

“Having worked with numerous agencies throughout my career, I can honestly say that Accord is the best I’ve encountered. It’s not just their approach and expertise; it’s the people. It’s a partnership, and I look forward to the future with Accord by our side.”

“Having worked with numerous agencies throughout my career, I can honestly say that Accord is the best I’ve encountered. It’s not just their approach and expertise; it’s the people. It’s a partnership, and I look forward to the future with Accord by our side.”

Jenny Sowerby, Director of Marketing (UK & Europe)

Jenny Sowerby, Director of Marketing (UK & Europe)

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London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST.

South-West

The Node, 1 Enterprise Road,

Roundswell, Barnstaple,

Devon EX31 3YB.

All enquiries

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Assume nothing.

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To learn more about what we can offer and how we can work together, we’d love to hear from you.

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Working at Accord

London

Accord Marketing,

1 Waterhouse Square, London EC1N 2ST

South-West

The Node, 1 Enterprise Road,

Roundswell Barnstaple,

Devon EX31 3YB

All enquiries

020 72712481

Terms of Business

Cookie & Privacy Policy

Applicant Privacy Notice

Assume nothing.